The Art Hustle

A behind-the-scenes look at the making of SideKick Media's The Art Hustle trading cards.

Gluing and assembling boxes. Lichtman used an exact copy of a Topps 1980 box to form a template for his own company’s boxes. As you may have noticed, Lichtman really likes the retro look of the old Topps products! Each box has an actual trading card affixed to the lid. Notice also each box is sequentially number-stamped.